Modern technologies – used responsibly
At TJURE, Happy Horse, and TIERgewinnt, trust, quality, and honesty come first.
To offer our customers high-quality content and a modern shopping experience, we use Artificial Intelligence (AI) supportively in certain areas. We ensure that all content is carefully reviewed and approved before publication.
Our responsibility for the quality of our products and information naturally remains fully intact.
What we use AI for
AI supports our team, among other things, in the creation and optimization of:
- Product and lifestyle images
- Graphics and advertising materials
- Information and blog posts
- Social media content
- Product descriptions
- Translations
- Design ideas for campaigns
AI is used solely as a creative and technical tool.
What is always checked by humans at TJURE, Happy Horse, and TIERgewinnt
Before content is published, it is reviewed by our team.
In particular, we check:
✓ Professional accuracy
✓ Product information
✓ Ingredients
✓ Feeding recommendations
✓ Legal requirements
✓ Brand quality
Content is only published after this review.
Our Product Images
Some of our images are created with the support of modern image AI.
The following applies:
- Our products are depicted accurately.
- Packaging and labels correspond to the actual products offered.
- AI is partially used to create backgrounds, lighting situations, or lifestyle scenes.
- Product information is not altered as a result.
Our goal is to present the benefits of our products as clearly and inspiringly as possible.
Our Texts
AI supports us in the linguistic development of texts.
All professional statements are checked before publication.
We do not publish content without review.
Our Quality Promise
Regardless of which technical tools are used, the following applies to TJURE:
- Honest information
- Transparent communication
- Natural products
- Responsibility towards humans and animals
- Highest quality standards
The quality of our products is not created by AI, but through our many years of experience, carefully selected raw materials, and collaboration with experts.
Our Commitment
Technology should support people – not replace them.
AI helps us with this,
- Preparing information more clearly,
- Presenting products more appealingly,
- Providing content faster,
without losing sight of our values.
Questions?
If you have any questions about the use of Artificial Intelligence at TJURE, Happy Horse, or TIERgewinnt, feel free to contact us anytime.
📧 Email: kontakt@tiergewinnt.de
📞 Phone: 0260312237